| With the launch of its new routers, Belkin has | | | | Currently, networking business is contributing 35% |
| started implementing strategies to target the end | | | | to the companys revenue and the vendor is |
| consumers. Belkin has launched three new routers | | | | expecting it to reach 42-45 % by year 2011. In |
| with additions features and multiple preinstalled | | | | order to achieve this growth, Belkin is focusing on |
| applications. Some of its feature includes | | | | expanding its partners strength in Tier 3 markets |
| automatics allocation of bandwidth according to a | | | | along with retail. The vendor is working actively |
| users requirement, DJ torrent, make any printer | | | | with 3000-3500 IT and consumer electronics |
| wireless and automatic backups. Later in 2010, the | | | | partners. |
| vendor will be launching updated products on USB | | | | While talking to IT VAR News on its Exclusive |
| 3.0. The Basic Router is priced at Rs. 2399, Surf is | | | | brand shop plans, Mehta informed, We are |
| offered at Rs. 3099, Share is for Rs. 4599 and | | | | planning to launch Belkin Experience Zone in six |
| Play will be price at Rs 8,199, router best works | | | | months from now. We will start with one and will |
| at the minimum speed of 152 MBPS. | | | | expand according to the consumers response. It |
| In order to promote the product, Belkin India is | | | | will be pilot project that will start with metros. |
| opting ISPs (Internet service Provider) model too. | | | | Belkin has also outsourced a team of 50 people to |
| Commenting on this Vibhav Mehta, Manager, | | | | train retail store people on its products. We are |
| Marketing, Belkin India said, We are working on | | | | training retail store people in 12 cities added Mehta. |
| this and talking to ISPs for the same. | | | | |