| Limited and Chairman of Pyeongtaek large | | | | example, if a company does not continue out of |
| The United States, Greater China General | | | | stock, it's brand image would not have negative |
| Manager of Broadcom Liang Yi | | | | impact in this regard; And if a company's price |
| Fujitsu Micro Electronic Corporate Planning and | | | | continued higher, its brands will be with this label. |
| Marketing Senior Manager, Asia Pacific, Cao Miao | | | | That TriQuint, most customers would think that |
| Xilinx Asia Pacific director of marketing and | | | | with good products and there have been no |
| application of the Loess | | | | stock-outs, but the price a little expensive. We |
| TriQuint Ting Xiong, general manager of | | | | focus on innovation and quality, this is our brand |
| Freescale's China-related head | | | | today. |
| In general, the semiconductor industry is the "end | | | | We will continue to take positive measures to |
| consumer brands Hou Momo's devotee." | | | | further promote the brand image of TriQuint, |
| Therefore, the view that the semiconductor | | | | such as credit accumulation, media exposure, |
| manufacturers to build less important brands. | | | | technical processes, community sites and |
| However, in some of the more unique products | | | | university programs and so on. But for industrial |
| on the market, the semiconductor company's | | | | brands, we are not as many consumer brand of |
| brand through the remodeling business, and to get | | | | propaganda. Measure of a semiconductor brand, I |
| into the end-consumer perspective, gaining a | | | | think that customer satisfaction with the |
| greater leadership and influence. From this point | | | | establishment of close ties. In other words, we |
| on, the brand has actually become a | | | | need it most when the customer provide the |
| semiconductor containing products, performance, | | | | most appropriate product. |
| quality, service, corporate culture, corporate | | | | In addition, we do not intend to intervene in the |
| strategy, corporate social responsibility synthesis. | | | | consumer level, to build brand image. Because of |
| Brand is the product of the enrichment | | | | some semiconductor products play a key role in |
| technology and services | | | | the system, these companies are willing to |
| Semiconductor brand to measure the ultimate | | | | bypass the system integrators, consumers set up |
| customer satisfaction and to establish close | | | | in the banner. |
| ties.support brand building and reputation is a | | | | Loess: Brand building is a long-term project. At |
| fundamental long-term development. | | | | present many well-known global brand image is |
| Xiong Ting: I think the semiconductor industry's | | | | often over several generations or a hundred |
| brand is very important. Brand image on the one | | | | years before the formation of the accumulation. |
| hand, through the operations, and the other is by | | | | Xilinx has been insisting to continue the innovation |
| a proven track record and recent performance | | | | as an effective way to enhance the brand image, |
| embodied. I think for the semiconductor industry, | | | | while that brand reputation is supporting the |
| the latter is more important, brand reputation and | | | | establishment and long-term development of the |
| rely on word of mouth to accumulate. For | | | | fundamental. |