| ign="center"> | | | | displays like signs, storefronts and window |
| It has always been important for shops to | | | | exhibits. |
| present themselves in a way that is appealing to | | | | According to Ms Shaddox, when firms get this |
| consumers in order for them to be successful. | | | | right, it is one of the best means of advertising. |
| However, in the current economic climate this is | | | | She also covered the key design and |
| even more crucial, as businesses vie for their | | | | merchandising principles behind innovative and |
| share of a smaller market. | | | | attractive storefronts. |
| As the Great Falls Tribune notes, there is one | | | | In addition, those present also received tips on |
| relatively straightforward way in which stores can | | | | creating functional and appealing interiors. |
| market themselves effectively. | | | | Ms Shaddox has worked in the industry for a |
| The news source pointed out that retail displays | | | | number of years and has considerable experience |
| are visible to passersby and should be used to | | | | as an interior designer. |
| their maximum effect. | | | | After giving her talk, she stayed around to |
| One expert who is a keen advocate of using such | | | | answer questions posed by inquisitive business |
| methods to get consumers in through the door is | | | | owners who were keen to make the most of |
| Susan Shaddox, interior designer for Main Street | | | | the session. |
| Arkansas. | | | | While creating such advertising displays may be an |
| She claims retail displays are a free "billboard" for | | | | option for some, many firms benefit from |
| companies. | | | | employing professional agencies to add their touch. |
| With this theme in mind, she presented a free | | | | And given the fragile state of the economy, this |
| seminar recently entitled "Every Business Has a | | | | could be a wise option for organisations as such |
| Billboard". | | | | firms are able to tailor retail display solutions that |
| Lasting for one-and-a-half hours, the talk was free | | | | stand out to potential customers. |
| to attendees and it focused on aspects of retail | | | | |