| Technology is music to my ears and I just love | | | | economy, it has to start from within us. Most of |
| innovations. The beauty of today contemporary | | | | us were born creative but somehow along the |
| musical instruments is that it takes the best of | | | | way, as we grow up, we become less and less |
| state of the art technology and makes it so | | | | creative. It has also a lot to do with our upbringing. |
| simple for people even those not music enthusiast | | | | At home, our parents often tell us "do not do |
| to just enjoy the music experience. If we take | | | | this" and "do not do that". And in school our |
| away from the product, brand or business aspect | | | | teachers tell us "you cannot do this" and "you |
| that the particular company has created then it is | | | | cannot do that". This is the right answer and if |
| really about the music, and music is an intrinsic | | | | you answer differently, it is wrong. |
| part of peoples life. | | | | APPLE's new innovation is another good example. |
| While walking into a prestige music equipment | | | | Though it takes a little longer as expected but it is |
| mega trade show one day, the awesome sound | | | | worth the wait. The company's multimedia suite |
| systems using high technology was so amazing | | | | iLife '09 offers iPhoto, iMovie and GarageBand. |
| that I was sold! The market today is not about | | | | The GarageBand appealed to mainly trained |
| the traditional high-end audio anymore but the | | | | musicians and music producers, it is now |
| changing experience and the different lifestyle | | | | accessible to music beginners. The GarageBand |
| offerings we are making. Take the current | | | | '09 comes with 18 basic lessons on how to play |
| economic climate as an example, people spend | | | | the piano and guitar. The latest version also |
| less on extravagant holidays and get back to | | | | includes new guitar amp and stomp-box effects |
| enjoying the pleasures of home, seeking the | | | | while Magic GarageBand Jam allows users to play |
| refuge in music again. | | | | along with a virtual band. Well, at least these are |
| We need to embark on a course of innovation | | | | what technology and innovations means to me |
| and not imitation, otherwise we will have a 'me | | | | for now. |
| too' economy. To achieve an innovation-led | | | | |