The future of Broadcasting - Global Internet Video, Webcasting, & Streaming - Your questions Answered

This information is designed to introduce you toCan we mix in our own graphics?
the web broadcasting & Streaming servicesYes. PowerPoint graphics can be vision mixed into
we provide. If you are thinking of using thisthe live Webcast or video to be streamed. We
dynamic service, we recommend you also hand arecommend, where possible, that the PowerPoint
copy to your IT manager or venue’spresentation is looked at by our web team first
technical team.to advise if any of the slides may not
Commonly asked questions:communicate well on a webcast display.
What is video webcasting / broadcasting &Remember, webcasts & streamed video
Streaming?may be viewed by some viewers in a small
A video webcast is an alternative way towindow (viewers can control how big or small the
transmit a TV-like programme to viewers overpicture appears on their computer screen) so tiny
the Internet as it happens. Streaming is playingwriting and busy slides do not usually work.
the programme over the internet after the eventCan you overlay titles and theme music, similar to
First Sight Media offer:television programmes?
- A complete Live webcasting solution to clientsYes. We can supply equipment to put up live titles
wanting to deliver a local, National or Global– either at the base of the screen or half
message on the internet.or full page graphic overlays – which can
- An 'Almost Live' solution whereby your event isbe customised to say what you want to your
recorded, uploaded and streamed online on theaudience. This can be very useful to help identify
same day via the internet. This option issection breaks, names of personnel appearing and
considerably more cost effective as a webcasting‘what’s still to come’
technician and equipment is not required.messages to the Internet audience watching.
Both the above options require only a simple linkHow big is a webcast or streamed picture on a
from your web site to our servers, or you maycomputer?
wish to host the file yourself.You can make a picture as big or as small as you
What’s involved in a Webcast?like. However there are limitations that can affect
In simple terms, for a live webcast, we bringthe size. We recommend transmitting at 384 x
cameras, sound and webcasting transmission288 pixels. In reality, on modern PC displays
equipment to a venue where you are hosting anrunning at 1024 x 768, this means the webcast
event, function or meeting that you want toor streamed video is about 1/6th of the display
transmit to an audience over the internet. Wesize. However, the on-screen player that is
connect the equipment into that venue’sdisplaying the picture to the viewer can be
Internet connection. You publicise the webcast toswitched into 2 x or full screen mode, meaning
your Intended audience in advance of the livethe webcast or streaming can be made to fill the
broadcast.entire computer screen. Then the viewer can sit
After transmission you can choose to have theback, away from the computer desk, and watch
webcast left on the Internet for a length of timethe monitor as they would a television. We often
so that people who were unable to view it livefind this is a better experience than sitting at a
can watch it at their leisure.desk. You can even put a programme into a
How long can the webcast or streamed video be?projector and project it onto a large screen in a
As long as you like! However bear in mind thathall or large room if you have lots of viewers.
people watching online tend to favour shorterHow much space online will the programme take
length video compared to sitting in front of a TVup?
or Cinema screen. We recommend a webcast orFirst Sight Media offer the service of storing the
streamed video should last approx 1 hour, but'watch on demand' file on the Internet for you so
many equally work well at 30 minutes.that you don't have to do anything yourself once
Where a daylong conference or exhibition is beingthe live filming ends.
webcast we would recommend webcastingThe size of this file is a simple calculation of the
selected chunks of the day and making thesequality rating x length of transmission. Taking our
available as a collection of short run webcastsrecommended quality settings of 350kbps, for a
– allowing viewers to watch the bits theywebcast lasting one hour, the file would occupy
wish rather than having to work through a longapproximately 200Mbytes of space. We
single webcast. These are only recommendations.recommend that the file be stored on a dedicated
If you wanted to broadcast a solid day’sserver, although some webcasts will work fine on
event, this is perfectly feasible.a regular web server, if you prefer.