| You've probably had some young person come to | | | | for you to engage potential customers with a call |
| your door. They have something to sell for a club | | | | to action. It lets the consumer know you are |
| or organization they are a part of. Some kids are | | | | interested in a sale, but more important it urges |
| more successful than others in door-to-door sales. | | | | the consumer to respond. The motivation could |
| I know of a friend who, in Jr. High, appeared to | | | | be curiosity or desire, but you are keying in on a |
| be able to sell magazines as if they were ice | | | | purpose that urges them to trust you enough to |
| cubes in Arizona. It seemed as if no one turned | | | | find out more. |
| her down. | | | | The 'next step' you provide potential customers |
| On the other hand there are other young people | | | | may or may not be an order form. You might |
| who almost give the impression they don't really | | | | explain the product, service or offer in greater |
| want you to buy anything. You might hear them | | | | detail. Perhaps you can provide testimonials from |
| say something like, "You probably don't want to | | | | satisfied customers. You should consider the |
| buy anything. Do ya?" | | | | possibility of a free sample. This could be a special |
| These young people either have no confidence in | | | | report, ebook for sign up or an actual sample |
| the product or no confidence in themselves. The | | | | product in exchange for their contact information. |
| potential customer understands this and unless | | | | Your call to action should never bully site visitors |
| they take pity on the young salesperson they will | | | | because a hard sell at this level simply means the |
| ultimately send them kindly away. | | | | consumer will have every reason to consult their |
| Is it possible you have a great website that | | | | 'back' key or search function. No consumer needs |
| essentially treats sales with a, "You probably don't | | | | to put up with harsh sales tactics online. If this is |
| want o buy anything" attitude? A call to action | | | | the method you are comfortable using in a |
| tells customers you believe in what you sell, you | | | | traditional retail setting you will need to discover a |
| believe it has value and you think it can benefit | | | | new tactic in online sales. |
| customers. Without a call to action customers | | | | A positive call to action will be the place of |
| may be left wondering what they are supposed | | | | common ground with your prospective customer. |
| to do with the information you've given. | | | | It allows them the understand you would like |
| You don't need to hard sell a product, but you | | | | them to trust you enough to take the next step, |
| should give visitors the chance to respond. | | | | but there is no idle or vague threat involved in the |
| Consider the following phrases. | | | | decision making process. |
| Are you ready to take the next step? | | | | It is always best to determine in advance of an |
| Let's get started. | | | | online business startup if you truly believe in what |
| Click here to learn more. | | | | you are about to do. If so, urge potential |
| Want to find out more? Click now. | | | | customers forward without unintentionally sending |
| These and similar phrases are an important way | | | | them home. |